San Antonio Spurs Partner with Ledger in Crypto Sports Sponsorship Revival

The San Antonio Spurs have inked a multi-year sponsorship deal with Ledger, the Paris-based hardware wallet manufacturer. The NBA team will now feature Ledger-branded patches on their jerseys, marking another high-profile crypto partnership in professional sports.

Ledger CEO Pascal Gauthier emphasized the strategic importance of aligning with an iconic U.S. sports franchise that maintains strong French connections. The collaboration extends beyond jersey branding, with plans for community engagement initiatives in France.

This agreement signals a broader resurgence of cryptocurrency sponsorships in sports during 2025, as digital asset companies increasingly target mainstream audiences through athletic partnerships. The deal strengthens Ledger's U.S. market presence while leveraging the global appeal of NBA franchises.